Cash Up Front

On June 4, 2005, in Authors, by Jody Ewing

When was the last time you walked into a Barnes & Noble or a Borders book store and bought that catchy title prominently displayed in the front of the store? Think it’s there because the booksellers thought it was a “great read?”

Think again. It’s a practice most of us know exists, but the New York Times‘ Randy Kennedy does a good job here explaining the brass tactics of just how it got there, and for how much.

Cash Up Front – New York Times

If you have a favorite author and want to help sell their books, might I suggest visiting your local bookstore and turning your favorites face out on the shelves? It won’t even cost you $20,000.

Jody

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