When was the last time you walked into a Barnes & Noble or a Borders book store and bought that catchy title prominently displayed in the front of the store? Think it’s there because the booksellers thought it was a “great read?”
Think again. It’s a practice most of us know exists, but the New York Times‘ Randy Kennedy does a good job here explaining the brass tactics of just how it got there, and for how much.
Cash Up Front – New York Times
If you have a favorite author and want to help sell their books, might I suggest visiting your local bookstore and turning your favorites face out on the shelves? It won’t even cost you $20,000.
Jody
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